VIDEO: Target Marketing, And How It Works!
TARGET MARKETING DEFINED!
- A target market is comprised of those people who are most likely to buy your product or service, and they are united by some common characteristics, like demographics, behaviors, lifestyles, etc.
- Identifying and locating your target audience can be done with precision, but only after detailed analysis of the product you are selling, its features, benefits, amenities, etc.
- A clearly defined target market exists for all assets.
- Not knowing your target market in great detail can cost you a significant amount of time and money!
- True target marketing is not to be confused with general / traditional advertising approaches that get blanketed out in hopes they fall into the right hands.
- Effective target marketing is about pin-point accuracy and requires experience as well as an extensive marketing budget, but the rewards far exceed any cost.
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